Edward Segal is a crisis management expert  and the author of a new book on crisis management: "Crisis Ahead — 101 Ways to Prepare For And Bounce Back from Disasters, Scandals, and Other Emergencies", published by Nicholas Brealey.

Rated as the best new book to read about crisis management in 2020 and 2021 and  one of the best books on crisis management of all time by BookAuthority.com,.

The advice in "Crisis Ahead" is based on Segal's 30 years of experience as a crisis management expert, public relations consultant, journalist, CEO of two trade associations, and press secretary for Democratic and Republican members of Congress.

He is now a Leadership Strategy contributor for Forbes.com, where he covers crisis-related news, topics, and issues.

Ed is the former CEO, Government Affairs Director, and Communications Director of the Marin Association of REALTORS, and lived for more than a decade in Sebastopol on a seven-acre apple orchard.

Today Edward will share his advice and recommendations on how companies and organizations can prevent, respond, manage, and recover from crisis situations.