Author of “Close With Your Open” High Tech Marketing Pioneer, The Pitchfreak! Antonio White is a 25+ year veteran marketing professional responsible for new business and product launches for startups including Sagent Technology, Datamind and Personic with sales exits of just these three firms totaling over $250MM. Antonio’s work in advertising lead him to build an agency in 1995 that was one of the earliest full service digital marketing agencies in the world, Digital Deli.

Digital Deli was a pioneer in multimedia product launches, starting first with floppy disks, then CD-ROM then finally interactive websites. In those early days of the internet it was not uncommon for clients to pay upwards of $100,000 to produce a website that today would cost less than $1,000. It was during this time of the Dot-Com boom that Antonio built a reputation for leveraging technology and emotion to reduce sales cycles for high-ticket software, hardware and service companies. Antonio’s experience covers projects for Landor, Schwab, NASA, UCSF, Quantum, Personic, and many others including his re-launch pitch for Broderbund, which helped revitalize their audience base after sliding sales due to increased competition. Within two years of the CD-ROM sales tool produced by Antonio’s company, Broderbund was purchased by Kevin O’Leary from Shark Tank for over $400MM.

Antonio now focuses his work on training entrepreneurs on effective marketing message development to connect more emotionally with customers. He’s become concerned about the speed of which advertising technology is advancing and its potential devastating impact on global democracy.