Bryce is the author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which was named one of the “Best Business Books” by Bloomberg and Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, which Jon Gordon called “further proof that Bryce Hoffman is one of the great business writers and thinkers of our time.” These books have become manuals for leaders who want to learn how to create winning cultures, navigate complexity, and make better decisions faster in today’s rapidly changing world.

In 2021, Bryce launched The Thinking Leader podcast, featuring conversations with business and thought leaders, cognitive scientists, military officers, and other bestselling authors who share his desire to help people think more deeply and lead more effectively. Marcus joined Bryce as co-host of The Thinking Leader in 2022, and it is now a YouTube show as well.

Bryce has been a guest lecturer at the National University of Singapore, Warwick Business School, and Washington State University, as well as an adjunct lecturer at the University of California Berkeley’s Haas School of Business. He majored in Anthropology and Philosophy at San Francisco State University and later completed a fellowship in economics at the California State University, Hayward.

In addition to his work with Red Team Thinking, Bryce serves as an advisor to Nobody Studios, a crowd-infused tech-focused venture studio, and is an investor in Coaching.com.